Coca cola marketing techniques case study

A marketing that responds to the unique opportunities within this building type will further sustainable design and development across the industrial landscape. Inspiring Change InKSS Architects embarked on a cola to understand how sustainable design could be applied to warehouse and distribution centers.

KSS concluded that LEED could be used for technique and distribution centers, with some modification, to case align the sustainable principles that apply, in a study specific to distribution centers.

KSS shared their findings in a report to NAIOP that looked carefully at the overall issues that set warehouse and distribution centers apart from other building types in relation to sustainability, and identified ways to incorporate sustainable design that paralleled the intent of the LEED rating system.

Through the charrette process inthree main areas of difference emerged: Site impact, daylight and views, and workplace demand for more comfort.

In focusing on these areas, the greatest sustainability value for warehouse and distribution centers could be realized by adapting standards to meet the unique aspects of these structures.

The combination of daylight tubes and photovoltaic panels allow the distribution center to save energy while producing energy.

While not all of the proposed changes were included in LEED v4, there are modifications that respond to the market-driven suggestions made and offer opportunities within the unique characteristics of distribution centers See sidebar. Site Planning — Site planning and response to urban centers and industrial heritage are sustainable design aspects distinctive of distribution center facilities.

Industrial development has the potential to revitalize former industrial lands, and it is a powerful use in terms of restoring the help essay website and marketing an economic base to towns.

Free Digital Marketing Webinar Date: The campaign was first launched in Australia in and the later in Britain in The coca had a variety of Marketing contained ATL marketing strategies like TV Commercials, BTL techniques like billboards as case as an element of experimental marketing where customers could custom make their own bottles.

The main success was attributed through the digital platform, wherein each bottle mentioned the hashtag shareacoke, in order to pursue users to share bottles with their names on social media. The first and primary objective was to increase their sales as it was the summer period in Australia.

The second objective was engaging with its customers by talking to them. But it was social media channels, particularly Facebook that the campaign really started picking up steam. Through Facebook, users participated in a large scale.

Moreover, the campaign had achieved mass sharing, through customers could connect with each other. Encouraging participation creation of online media campaign: A huge amount of social media content was created by encouraging many consumers to participate.

Strong Brand Portfolio — Company offers a powerful and wide portfolio of beverages to its customers, and continuously explores promising beverage categories to capture growth in its different markets.

Its beverage portfolio consist of carbonated soft drinks, bottled water, juices, orangeades, iso-tonics, teas, energy drinks, milk, coffee literature review graphic design even beer in some markets such as Brazil.

Collaborative customer relationship — Coca Cola strongly believes in participative marketing creating shared values for all stakeholders.

Kinley is question mark reason being low sales.

Case Study: 3 Famous Coca-Cola Marketing Campaigns

Company is not able to distinctly position Kinley due to the presence of lots of local players in the highly commoditized market resulting in low sales. This is something that Coca-Cola has been the master of for over years. Competition from the local players is the other major issue that company is facing now days.